# Pat Copeland > Personal site of Pat Copeland — a technology and product executive with ~30 years building hardware, large-scale data and analytics systems, AI, operating systems, infrastructure, and consumer products. He currently leads Moloco Commerce Media, and was previously a leader at Microsoft, Google, Amazon, and Zendesk. The main page (patrickcopeland.org) is a single-page visual portfolio that tells the story of each chapter of his career; it also links out to a personal art gallery, an album of photos, and a collection of small AI-built apps. ## About - Currently leads Moloco Commerce Media. - Career has spanned hardware, massive data & analytics, AI, operating systems, infrastructure, algorithms, developer tools, and consumer-facing products. - Has built and led diverse, distributed teams of all sizes across global regions (AMER, APAC, EMEA). - Studied at the University of Arizona (undergrad — switched from a pre-med track to computer science, writing compilers and operating systems) and the University of Southern California (graduate work in AI, machine learning, and emerging web software). - Son of Jack Copeland, a heart surgeon. Says his proudest achievements are raising three kids and being a supportive partner and son. ## Career stories (sections of the home page) Each company below is a narrative section on the home page, with notable projects, awards, and a personal reflection on what he learned. ### Microsoft (1995–2006, 11 years) Joined during the era of the Windows business and expansion into devices, gaming, enterprise software, and cloud. Rose from individual contributor to Engineering Director / partner across seven promotions. Notable projects: - Bing Search Engine v1 (Engineering Director) — a project originally sponsored by Bill Gates to compete with Google and Yahoo. Built from the ground up as Microsoft's first cloud service; designed the architecture, crawlers, indexing, and search algorithms, and invented UI features like infinite scroll and knowledge boxes (later copied by Google). - Microsoft BizTalk Server v1 (Product Unit Manager) — business-process integration server for connecting systems, services, and data streams (B2B integration, EDI, SOA). - Microsoft Data Access Components / MDAC (Engineering Lead) — early XML and web-services work; unified data access via OLE DB, ODBC, and ADO. - Windows CE v1 (Engineer) — the 1996 embedded OS small enough to run on ~1 MB of RAM and two AA batteries. ### Google (2006–2016, ~10.75 years) Describes arriving "like Darth Vader arriving on Endor," among Ewoks who hated the Microsoft "Death Star." Projects and recognition: - Google WiFi mesh router (2015–2020) — Amazon best-selling mesh router 2018–2020; won Red Dot Product of the Year, IDSA Gold, iF, Good Design Australia, Spark Gold, Design 100 Gold, and an International Design Award Gold. The New York Times called it "The Wi-Fi Router Steve Jobs Might Have Built." - YouTube automatic captioning — earned Google the National Association of the Deaf Award of the Year (2010); began as a Deaf/hard-of-hearing accessibility tool and scaled to billions of users. - Google Crisis Response System (built into Android) — earned Google the IEEE Company of the Year (2013) for "outstanding humanitarian efforts" in emergency management. - Larry Page personally emailed about Google WiFi running in his house. ### Amazon (2018–2022, 4.5 years) Vice President / "single-threaded leader" reporting to SVP and S-Team member Colleen Aubrey; ran a multi-billion-dollar P&L for advertising innovation. Spoke to 10,000+ sellers in Shanghai (Dec 2019). Projects: - Sponsored Brands Advertising (VP) — grew the program to $3B+ in annual recurring revenue; influenced competitors like Walmart to adopt similar formats. - Brand Stores (VP) — customizable multi-page brand storefronts within Amazon. - Learned Amazon's mechanisms: Working Backwards, written narratives over presentations, and metrics-driven decision-making. ### Zendesk (joined Sept 2022) Chief Engineering and Product Officer leading a global org of 1,900 (1,300 engineers, 150 PMs, plus applied/data science, design, security, project management) across AMER/APAC/EMEA. When ChatGPT emerged, led a company-wide pivot to ML/AI customer service: - Launched 200+ annual releases; the highest-impact first-year product launch in Zendesk history. - Acquired and integrated Tymeshift, Klaus, and Ultimate; new SKUs for AI, data privacy/security, and workforce engagement management. - Launched a new R&D site in Pune; reduced manager count ~30%; maintained 99.96% platform stability for ~100K business customers. - Served as executive sponsor on 20 Fortune 500 accounts (e.g., Ticketmaster, The Home Depot, Four Seasons); cut security incident mean-time-to-acknowledge 95% and mean-time-to-resolve 86%. ## Art gallery - [Thither Thitherton](https://thitherthitherton.com): Pat's personal art gallery and creative platform — oil paintings, visual media, and reflective essays on creativity and learning. Sections include search, study, storage, and comics, with poetic themes framed in reversed text. Artist statement centers on practical problem-solving, accessible design, and family. ## Apps Pat builds small experimental apps with Claude AI, collected under "Pat's AI Slop Apps" ("quality not guaranteed"). - [Pat's AI Slop Apps](https://codexdnalepoc.com): Portfolio hub for the apps and lab tools below — typography design, image-processing effects (dithering, watershed segmentation), The Secular Lens (a Bible-verse browser), and Type Crater (text where characters flee the cursor). - [AdSight](https://dnalepoc.com/adsight/): A Chrome extension that automatically detects, analyzes, and reports on sponsored content across retail sites like Amazon and Walmart. Highlights ads, generates analytics on placement and distribution, and applies AI-powered relevance scoring — running entirely locally without collecting personal data. - [Crime / Agentic Detective](https://dnalepoc.com/crime/): An LLM-powered text-based detective game. Players solve mysteries with commands like "talk to ", "inspect ", and "go to ", then "present your theory" to crack the case. ## Optional - [Photo album](https://photos.app.goo.gl/jQt6HcDHsZcENbRm6): A Google Photos album linked from the home page. - [LinkedIn — Patrick Copeland](https://www.linkedin.com/in/patrickcopeland/): Professional profile.